浅谈国有商业银行营业网点建设
iscussion on the construction of state-owned commercial bank outlets
银行营业网点的建设是指银行网点根据外部的监管环境、竞争市场、客户结构、技术环境以及银行内部业务产品发展、区域定位、经营管理策略等对网点布局、功能定位、业务流程、风险管理等方面进行重大调整和变化,使银行网点从一个被动的交易中心转变为一个主动的客户关系中心。本文首先回顾和总结了国有商业银行营业网点的现状;然后从战略和运营两个层面对国内同业银行和外资银行营业网点建设进行总结;进而提出了国有商业银行营业网点的建设思路。本文认为未来银行网点将会与电子银行协同发展,其业务进一步向零售业务倾斜。因此银行需要准备充分,为应对这一变化,应:(1)进一步转变经营理念;(2)深化银行运营体系改革;(3)优化网点布局;(4)优化网点运营。
Bank outlets construction is based on the regulatory environment, market competition, customer structure, technical environment and the bank's internal business product development, regional location , and management strategies, to adjust its distribution, function, business processes, risk management, etc. Change the bank outlets from a passive trading center to an active customer relation center.This paper firstly analyzes the situation of state-owned commercial bank outlets in the construction process. Then it summarizes construction experience of interbank and foreign bank from the perspective of both strategy and operation. Thirdly, it offers some ideas to optimize the bank outlets construction. This paper argues that the future of bank outlets will be coordinated with the development of e-bank, and its service will further tilting to retail banking. So banks need to prepare adequately to adapt to this change. Here are some ideas:(1) to further change philosophy ;(2)to deepen the reform of banking operations ; (3)to optimize the outlets layout ;(4)to optimize outlets operations.
彭惠、杨子穆
财政、金融
银行经营管理学银行网点网点建设网点转型网点战略网点运营
bank managementbank outletsbank outlets constructionbank outlets transformationbank outlets strategybank outlets operation
彭惠,杨子穆.浅谈国有商业银行营业网点建设[EB/OL].(2014-04-22)[2025-08-21].http://www.paper.edu.cn/releasepaper/content/201404-296.点此复制
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