基于模糊软集合的B2C物流配送服务消费者满意度评价

With the development of Internet technology, the popularity of mobile terminal devices, and the improvement of payment methods, more and more consumers choose online shopping, which attracts a large number of enterprises to develop B2C e-commerce services. As the key link of e-commerce, how to improve the satisfaction of logistics distribution service has become the focus of enterprises. Based on the B2C e-commerce distribution quality, this paper constructs the index model and evaluation method of logistics distribution service satisfaction evaluation. Due to the fuzziness and uncertainty of the factors affecting the customer satisfaction of B2C logistics distribution, based on the soft set theory, this paper studies and establishes the evaluation index system and method of B2C logistics distribution satisfaction based on the fuzzy bijection soft set, and excavates the relationship between customer satisfaction and distribution service. Combined with the empirical analysis, the evaluation indexes and methods established in this paper can evaluate the satisfaction of B2C logistics distribution service, which has a certain practical significance to improve the competitiveness of enterprises.