he study of digital collective memory fading from the perspective of media studies

he Internet is regarded as a product of a vast memory capacity that transcends space and time, yet not all memories can actually be retained. With the rapid development of media technology, people's related collective memory is gradually fading. This paper takes the media materiality as the theoretical basis, and uses content analysis and in-depth interview to carry out the research. The result shows that media technology plays an important role in the transformation of individual emotion into collective memory and the internal logic of medium material carrier can be the reason of the fading of collective memory. Finally, this paper analyzes the influence of media technological development on the construction and fading of collective memory under the background of digitalization.