基于人力资源价值链的制造业品牌建设研究

In the context of economic globalization, China has become a great country in manufacturing, but the brand building of China’s manufacturing still develops slowly. At present, Enterprises can not avoid the impact of the macroscopic aspect. To conduct brand building, manufacturing industry must start from the microscopic perspective - the internal management of enterprises. The key to the brand building in manufacturing is the creation and accumulation of brand value, and the ultimate source of the corporate brand value comes from its employees. Therefore, only through the analysis of human resources value chain can we find the strategy to create corporate value and the root of brand building.