基于文化理念的品牌价值承诺与企业绩效相关性研究--来自沪市上市公司的经验证据

his paper takes 356 companies as samples which listed before 2000 in Shanghai Stock Exchange, collected information about the brand value of commitment to stakeholders such as the corporate culture from the company's web site, determined stakeholders groups company concerned by the content research method, and then discussion the correlation between the brand value commitment and the enterprise long-term performance. The results show that: there is a positive correlation between the brand value of commitment concerned the stakeholders quantity and the annual sales average growth rate, average yield of net assets and stock prices of listed companies; the concerned stakeholders quantity of companies which have excellent performance significantly higher than the poor performance companies; classified the companies by the quantity of stakeholders company concerned five different types as "lack", "1", "2", "3", "4 and over", the research found there is a positive correlation between the average yield of net assets and the concerned stakeholders types. Then, a further analysis of the company conducted of value commitment found that there are 177 companies with lack or weak stakeholder concept, up 55.3%; while only 30 companies attention more than 4 types of stakeholders, less than 10%, the result show that most listed companies is still relatively backward in enterprise culture.