新视角下的TD网络用户扩散研究

his paper utilize the classical Bass diffusion model to analyze the diffusion process of the TD network users. Select the 10 provinces' TD user data recent few years to estimate the parameters of the Bass model, and combined with correlation analysis methods, and to explore Whether there is correlation between innovative coefficient p and indicators reflecting regional differences (per-capita GDP, per capita disposable income and so on ). This is A research attempt on user diffusion study based on the Bass model, from a new perspective. The paper divides 10 provinces and regions into two types according to estimated the level of innovation coefficient. The authors put forward marketing strategy as reference, aiming at the characteristics of the potential users.