关于英语学校营销策略研究分析

In recent years, with our economic reform going further, especially with China’ entry into WTO, thousands of foreign companies has been pouring into China. English as an international language is becoming more and more important in our work and life. Millions of Chinese people are robbing their time to studying English. English training now has become a new industry. At the same time, the fact that the national management to the education policy is unsetting makes this market flourish as a catalyst. therefore, the research for this training market is becoming a topic and a necessity. Marketing is an important topic of this market. Based on this topic，the thesis is researching this market. The thesis has researched the current market situation in the nation and in Wenzhou ——Yongjia applying the relative marketing theories and researching ways specially for these questions about the market characters、the market—developing potentialities, the industry characters, the market demands and the market threat etc. At the same time the thesis has researched this market by a vivid case—researching about Yongjia DD Dragon English School and worked out a set of marketing strategies. This thesis hopes not only these strategies can have the reference value for the researched organization value but also they can have same avails for the other organization of the same kind.