基于行为经济分析的联盟文化整合的信任机制研究

Based on simple summarization of trust mechanism study in strategic alliance, irrational behavior that happened in integration process of strategic alliance is introduced from a new perspective of behavioral economics, and moreover thorough analysis is conducted with the method of correlation principle in this article。Finally, it puts forward construction strategy of trust mechanism based on anchoring psychology, herding, reciprocal preference and prospect theory on the basis of correlation principle in behavioral economics.