眼睛效应不稳定与感知规范：一个新视角
Instability of the watching eyes effect and perceived norms: A new perspective
<p>眼睛效应指人们面对眼睛或类似眼睛的图案时会发生行为改变的现象。但是，眼睛效应的稳健性备受争议，主要有四种观点：促使人们更亲社会、更遵守社会规范、降低反社会行为、无效果。结合规范错觉和创新扩散理论，从感知规范的视角发现，当感知亲社会规范流行程度较高时，眼睛效应既会“促进亲社会行为”或“更遵守社会规范”，也会“降低反社会行为”；但当感知亲社会规范流行程度较低时，眼睛效应对一些反社会行为“无效果”；当规范错觉较大且无规范干预时，眼睛效应同样也对一些反社会行为无效果。因此，将以上四种争议观点整合为“不同感知规范条件下的眼睛效应”，揭示了眼睛效应不稳定的原因，为未来实证研究和实践应用提供理论基础。</p>
科学、科学研究信息传播、知识传播
眼睛效应感知社会规范规范错觉创新扩散
.眼睛效应不稳定与感知规范：一个新视角[EB/OL].(2022-04-07)[2025-11-02].https://chinaxiv.org/abs/202204.00032.点此复制
<p>The watching eyes effect is a phenomenon that people’s behavior changes in response to images of watching eyes. However, the robustness of watching eyes effect remains controversial. There are four main views: promoting people to be more pro-social, more compliance with social norms, reducing anti-social behavior, and having no effect. Combined with normative misperception theory and innovation diffusion theory, from the perspective of perceived norms, it is found that when the prevalence of perceived prosocial norms is high, the watching eyes effect can not only "promoting pro-social behavior" or "promoting more compliance with social norms", but also "reducing anti-social behavior" . These three views are consistent. However, when the prevalence of perceived prosocial norms is low, the watching eyes effect has no effect on some anti-social behaviors. When the normative misperception is large and there is no normative intervention, the watching eyes effect also has no effect on some anti-social behaviors. Therefore, the above four controversial views are integrated into " watching eyes effect under different perceived norms", which reveals the reasons for the robustness of watching eyes effect, and provides a theoretical basis for future empirical research and practical application.</p>
watching eyes effect perceptions social norms normative misperception diffusion of innovations
展开英文信息
评论