基于可视数据挖掘的电信客户离网分析

With customers produce data rapidly, an increasing amount of attributes can be used to analyze, telecommunication operators are plagued to serious challenges. Data visualization and visual data mining make miner participate in the mining process, provide a solid comprehension of data and a reasonable direction for data mining. This paper provide a visual model based on customer attribute projection to analyze telecommunication customer churn, then anaylze the result to find interesting patterns. First, anaylze data to choose key attributes for visualization. Second, make a visualization design to conclude a projection scheme. At last, put customer data into model and get the result, find and verify interesting patterns.