互联网信息渠道与家庭金融资产选择

Using data from the 2011 China Family Finance Survey, we studied the impact of Internet information channels on our country\'s family stock market participation and financial asset selection behavior. The Probit model and the Tobit model were established. The study found that Internet information channels promote family stock market participation by reducing the participation cost of the stock market, and the promotion of urban residents is more evident; Internet information channels can significantly increase the risk profile of household financial portfolios. For rural families,the promotion is even greater. The Internet provides families with low-cost, high-efficiency information channels and promotes the diversification of home financial assets. Based on the threshold regression model, it is concluded that: (1) China\'s household investment has a significant wealth threshold effect. In the household group with financial assets below 102,000 yuan, the Internet information channel presents a significant boost to the risk profile of household financial assets portfolio. For households with financial assets above 102,000 yuan, there is a certain degree of restraint; (2) China\'s household stock market participation and financial asset allocation have a significant life cycle effect.