社会化政务及其影响的社会表征研究--以政务微博为例

Social government, using social media for government management and innovation, is the newest trend for E-government. Drawing upon the social representation theory and via analyzing the interviewing data, this paper makes an exploratory study on the collective understandings of Chinese citizens on the phenomenon of social government. Based on these collective understandings, this paper uncovers the mains concepts and their interrelationships that describe the social government phenomenon. The results of this paper reveal that social media can help to support the government innovations. However, to achieve the ultimate missions like government trust, it requires government agencies and officers to focus more on the evaluation criterion of social government, including information quality and content, etc. This study then offers a few preliminary insights on social government, which will provides not only some research basis for future studies but also the theoretical support and practical guidance for the social government implementation in our country. Finally, this paper also illustrates the application of the social representation theory in the management research fields.