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移动互联网时代的移动商务

M-Commerce in the Period of Mobile Internet

中文摘要英文摘要

随着3G网络技术的应用,移动商务将得到极大的发展机会。在这篇文章中,我们首先分析了移动商务的发展趋势及3G网络的优势所在,并具体分析了3G服务的应用将极大地催进移动商务的发展。此外,移动商务将成为未来3G时代的主要的竞争点,并将在很大程度上改变中国移动通信市场的格局。随着电信运营商的转型,他们将向更高的价值层倾斜并将成为移动商务市场的主导者。移动增值服务市场得竞争也将随着3G的应用而更加激烈,所以我们也对移动商务在3G时代可能面临的挑战进行了分析,并提出了相应的措施建议。

he application of 3G will provide an opportunity for the development of M-Commerce. In this paper, we analyzed the development tendency of M-Commerce and the advantages of 3G, and finding that the launching of mobile internet services will greatly contribute to the development of M-Commerce in China. We also found that M-Commerce would become the development emphases of 3G, basing on the survey of the mobile communication market in China. With the transformation of telecom operators, they will extend to higher value layer and become the leaders in M-Commerce market. The competition of the value-added services market will be more intense, so we also study the challenge that the M-Commerce operators might face in the context of 3G, and giving the suggestion accordingly.

张健

信息产业经济通信无线通信

移动商务发展挑战与建议

M-Commercedevelopmentchallenge and suggestion

张健.移动互联网时代的移动商务[EB/OL].(2011-01-19)[2025-08-16].http://www.paper.edu.cn/releasepaper/content/201101-970.点此复制

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