“中华老字号”的生态分布与可持续发展策略

In this paper, relevant research on the China time-honored brand was review, the ecological distribution was been tested to the number of brands and assets amounted, from the geographical distribution and industry distribution of two aspects of China honored brand. It obtained these conclusions that it was the uneven distribution of the Chinese time-honored brand, and it concentrated in the traditional craft industry, and brand equity was a small-scale. And the cause of this situation was analyzed by qualitative. Finally, the china time-honored brand sustainable strategy was pointed out from the network links and brand ecological view. These strategies include: the establishment of the brand City, intensify the cooperation between the two governments to build the brand ecosystem, the cultural excavation, to enhance their core competitiveness, to carry out strategies such as chain operation.