移动阅读版面中的广告动态布局问题研究

his article focus on mobile advertising display layout problems. Based on the analysis of the existing mobile reading layout structure, we further analyzed the layout of the mobile advertising display, and carried on the quantitative experimental analysis with the eye tracking device. And the visual weights of these display methods are measured, which laid a foundation for mobile advertising accounting classification problem. We also give dynamic layout method to avoid user passive ignore advertising phenomenon to provide the mobile advertising industry a reference, which validity was also proved by experiments.?????