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企业预付卡盈利模式研究

he Research on Profit Models of Business Prepaid Cards

中文摘要英文摘要

预付卡(费)经营模式是随着社会经济的发展为便利交易而出现的一种较为新型的商业模式,也是近年来我国国内逐渐兴起的一种新的盈利模式。由于我国预付卡市场发展时间较短,相关法律规范不够完善,由预付卡所引发的一些法律和社会问题引起了政府,社会媒体和学者的广泛关注。本文从预付卡发卡机构和商家角度出发,分析预付卡发行过程中所出现的一些新的盈利模式,从而提出在此商业模式下可选取的盈利策略,并对可能出现的风险提出相应的防范建议。

Business prepaid cards are new transaction modes for convenience with the development of social economy and are also emerging consumption types in China. Because of lacking related regulations and the immature market, business prepaid cards have caused some legal and social problems and the governments, medias, and scholars began to pay more attention to their drawbacks these years. Standing in the position of cards issuers and companies, this paper analyses new profit channels and comes up with several business strategies under prepaid cards business models. Accordingly, we also give some suggestions about the risks of the prepaid cards.

李海涛、魏洁

财政、金融

预付卡盈利模式风险

Prepaid cardsProfit modelsRisks

李海涛,魏洁.企业预付卡盈利模式研究[EB/OL].(2014-05-21)[2025-08-16].http://www.paper.edu.cn/releasepaper/content/201405-352.点此复制

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