工作流技术与CRM核心业务的集成分析
Integration Analysis of Workflow Technology and Core Business of CRM
客户关系管理(Customer Relationship Management, CRM)已经得到广泛的关注和应用，在CRM中使用工作流技术将各种业务紧密联系起来，将进一步提高客户满意度和企业信息化水平，从根本上提升企业的核心竞争力。本文介绍了工作流技术与工作流管理系统(WFMS)的概念，重点分析了工作流技术与CRM核心业务的集成。
RM(Customer Relationship Management) has got broad concern and is being applied more and more widely in the world. By using workflow technology to correlate all kinds of businesses in CRM, will further improve customer satisfaction and the degree of enterprise informational, enhance the core competitiveness of enterprises. This paper introduced the concepts of the workflow technology and the workflow management system(WFMS), and analyzed the integration of the workflow technology and CRM core businesses.
朱修伟
计算技术、计算机技术自动化技术、自动化技术设备信息产业经济
客户关系管理(CRM)工作流工作流管理系统
ustomer Relationship ManagementWorkflowWorkflow Management System
朱修伟.工作流技术与CRM核心业务的集成分析[EB/OL].(2010-12-24)[2025-08-16].http://www.paper.edu.cn/releasepaper/content/201012-1002.点此复制
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