企业管理中心理学理论指导作用的实证研究
Study on Tour Psychology and Tourism Management
旅游经营是凭借旅游资源和设施，通过招揽、接待游客，为其提供交通、游览、住宿、餐饮、购物、文娱等综合性服务，以获得经济收入的一种商业活动。这种商业活动有效经营取决于对游客消费心理的准确把握和心理学知识在旅游经营中的有效运用。通过深入认识并分析消费者的旅游需要、旅游动机、旅游目标，提高服务人员的综合素质和服务水平，针对性的提供旅游服务，可以有效的提高旅游经营绩效。
ourism management is a kind of commercial activity, which provide facilities and services, such as, for tourist, su by virtue of tourism resources and facilities, and by soliciting, receiving visitors by providing transportation, visit, accommodation, dining, shopping, entertainment, and so on. This commercial activity can be operated efficiently depending mainly on consumer psychology because it is the guiding role of tourism management. Moreover, by understanding and analysis of consumer\\\
陈军华、陈光玖、张斌
旅游经济经济计划、经济管理
企业管理消费心理旅游经营企业绩效
enterprise managementconsumer psychologytourism managementbusiness performance
陈军华,陈光玖,张斌.企业管理中心理学理论指导作用的实证研究[EB/OL].(2010-02-08)[2025-08-16].http://www.paper.edu.cn/releasepaper/content/201002-368.点此复制
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