农产品零售终端绩效评价与比较

his research collects some data materials about the selling performance and distribution efficiency of agricultural products by a marketing research, and establishes the evaluation index of agricultural products marketing channel (AMCI), and utilizes the gray-target decision method to examine the performance levels of two kinds of main agricultural product marketing channel in the city at present. It is a certain significant that analysis frame and research approach in the text will provide a new thinking for theoretical research of the marketing channel of agricultural products.