数据挖掘技术在客户关系管理系统中的应用
pplication of DM in Customers Relationship Management System
本文主要研究数据挖掘技术在大型超市客户关系管理系统中的应用。文章首先给出数据挖掘的基本概念，并简要介绍关联规则挖掘任务流程，再阐述经典Apriori算法在大型超市客户关系管理系统中的实现与应用，最后利用统计的方法过滤虚假规则。
his paper is concerned primarily with application of Data Mining in Customers Relationship Management System of supermarket. Firstly The basic concept of Data Mining and flow of DM based on Association Rule will be introduced, and then the application of Data Mining in Customers Relationship Management System , with classical Apriori arithmetic, will be discussed. At the end, this paper will take the advantage of statistical method to filter fake rule.
曹斌、吴岳辛
计算技术、计算机技术
数据挖掘，客户关系管理，Apriori算法
ata Mining，Customers Relationship Management，Apriori arithmetic
曹斌,吴岳辛.数据挖掘技术在客户关系管理系统中的应用[EB/OL].(2007-07-06)[2025-08-18].http://www.paper.edu.cn/releasepaper/content/200707-114.点此复制
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