he Impact of New Media Use and Communication on Rural Revitalization in Poverty-stricken Areas of China under Diffusion of Innovations

The proliferation of innovations offers a new opportunity to the development of poverty-striken areas. By analyzing the valid questionnaires, the study found that the use and dissemination of new media affect the audience's perceptions and also have some influence on the income of users. The more the audience use the new media, the more they know about the profit points of the products; the longer they sell the products through live streaming, the higher the income they get. This suggests that new media actually promotes rural revitalization in poor areas, which has positive significance in the current context of poverty alleviation in China.