医学期刊特色主题出版策略探索——以《中国实用口腔科杂志》为例

Purposes This paper probes into the dilemma of thematic publishing in medical journals, in order to explore the characteristic strategie for thematic publications, which provides reference for similar journals. Methods This article takes the specific practice of the Chinese Journal of Practical Stomatology as an example to objectively analyze the problems in the publication of medical journal themes. Based on the characteristics of medical journals and through their own case studies and theoretical explanations, unique strategies have been proposed to enhance the effectiveness of thematic publishing in medical journals. Findings The Chinese Journal of Practical Stomatology, as a dental medical journal, has established a thematic publishing direction that focuses on solving oral health problems for the whole population and promoting the development of oral health through correct guidance. The strategy of topic selection that highlights social responsibility, language that integrates humanistic sensibility, promotion to increase public participation has increased the temperature of the thematic publications and enhanced the influence of journal. Conclusions The thematic publication of medical journals needs to increase its temperature while showcasing its unique academic professionalism and profound thinking. This would improve social benefits and better demonstrate the thematic publishing value of medical journals in the new era, thereby assisting in the construction of first-class journals.