服务企业顾客忠诚度的影响因素综述
he Summarize of Service Enterprise Customer Loyalty Influence Factors
本文详细分析了影响服务企业顾客忠诚度的主要因素，如顾客满意度、顾客价值、转换成本、感知价值和顾客忠诚。并简单介绍了一下归属感、情境因素以及服务公平等其他因素对顾客忠诚度的影响。并希望通过对顾客忠诚度影响因素的分析，能对提升企业竞争力有所帮助。
his paper analyzes the main impact factors of service enterprise customer loyalty, such as customer satisfaction, customer value, switching costs, customer perceptive value and customer loyalty. Brief introduced the influence of these factors, such as the sense of belonging, situational factor, fair Service and so on. By analyzing the impact factors of customer loyalty to promote enterprise competitivenes.
司亚清、李媛媛
经济计划、经济管理贸易经济
顾客忠诚顾客满意顾客价值转换成本感知价值顾客信任
ustomer LoyaltyCustomer SatisfactionCustomer ValueSwitching CostCustomer Perceptive ValueCustomer Confidencen
司亚清,李媛媛.服务企业顾客忠诚度的影响因素综述[EB/OL].(2011-11-29)[2025-08-16].http://www.paper.edu.cn/releasepaper/content/201111-517.点此复制
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