基于战略客户行为下的供应链最优绩效研究

In the context of market demand exogenous and market demand endogenous, we studied the impact of strategic customer behavior on retailer profits. According to previous research, when market demand is stochastic, price commitment and quantity commitment can alleviate the negative impact of strategic customer behavior. Now, not only is the market demand stochastic, but also the demand changes with price. According to the research, first of all, strategic customer behavior has caused losses to retailers\' profits regardless of endogenous demand or exogenous demand. Secondly, in the case of demand exogenous, the gift promotion strategy can increase the retailer\'s profit, and the price protection strategy can Whether it can increase the retailer\'s profit, it is related to the product\'s own value and the retailer\'s ability to compensate; finally, in the demand endogenous situation, the price commitment strategy is different from the demand under random conditions, and the price commitment instead makes the retailer\'s profit lower, and the gift promotion Strategies can still increase retailer profits.