天津文化创意产业潜力评估实证研究

his article begins from the definition of cultural and creative industries, then carrys on the questionnaire survey and semi-structured interview for relevant personnel by face to face with using a developed scale of 'tianjin cultural and creative industries potential ' , what is more,screens index by making use of the synthesis. Use the factor analysis and cluster analysis model and the method of factor analysis to research cultural and creative industries development characteristics and industrial development potential issues and so on.Finally ,summarize , analysize and put forward some proposals based on the process of researching so that provide quantitative and refine references for making policy on cultural and creative industries and making the choice for industrial development direction .