高校图书馆网站版式设计中认知心理学理论的应用——以北京大学图书馆英文版新门户改版为例
Library Website Layout Design Study Based on Cognitive Psychology Theory——A Case Study of Peking University Library English Website
[目的/意义]互联网技术的飞速发展持续不断地影响着用户信息获取的方式与途径，要求图书馆网站从原来的"以内容为中心"向"以用户为重心"转型。了解读者在访问网站过程中获取和处理信息的认知机制，对于提高图书馆网站可用性，维持图书馆网站的可持续发展十分重要。[方法/过程]对60所国内外综合排名靠前的高校图书馆网站进行在线调研，以认知心理学理论为指导，对网站的版式设计特点进行分析；并以北京大学图书馆英文版门户改版为实例，介绍将认知理论应用在英文版门户改版时的权衡与思考。[结果/结论]最终总结出4条版式设计的经验：为首屏而设计、为滚动而设计、为分类而设计、为用户而设计，以期在其他图书馆进行网站改版时起到参考作用。
Purpose/significance] User friendly interface has a direct impact on website usability. It's important to study how user think when interacting with a website page.[Method/process] This paper conducted a peer study in 2016 about university library website layout design both at home and abroad, implementing cognitive psychology theories. And the paper takes Peking University Library English Website as an example to introduce how to implement related cognitive psychology theories in actual situations.[Result/conclusion] To sum up, the paper gives three suggestions in layout design:design for the fold; design for scrolling; design for grouping;design for users.
聂华、崔海媛、吴越、张元俊
信息传播、知识传播教育
认知心理学人机交互格式塔网站设计版式设计
cognitive psychologyhuman computer interactiongestaltwebsite designlayout design
聂华,崔海媛,吴越,张元俊.高校图书馆网站版式设计中认知心理学理论的应用——以北京大学图书馆英文版新门户改版为例[EB/OL].(2023-08-26)[2025-08-11].https://chinaxiv.org/abs/202308.00301.点此复制
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