客户知识学习的理念、核心与过程研究

ouble connotation of customer knowledge learning are defined based on state of connotation and form of customer knowledge, and fundamental of customer knowledge learning is gained from angle of knowledge alternating of enterprises and customers by definitude of ideology of customer knowledge learning, and then the paper analyzes key of customer knowledge learning as both-direction commutative learning and stratagical learning. Finally, double processes of customer knowledge learning are researched from exhibition and transformation of knowledge flow and peeling and reconstruction of knowledge embeded.