大学软实力的提升路径研究

In the way of pushing a good and quick development of economy society and carrying out the recovery of great China, the science is key factor, while talented person is pivotal factor with education as foundation. Based on the above factors, the thesis firstly made research on the origination of University Soft Power, and then analyzed the components and characteristics of University Soft Power before exploring into the strategic meaning of university soft power construction; finally, this thesis proposed several paths of strengthening university soft power from six aspects such as: culture connotation of university, university brand, modes of university system, talents cultivation, info-public relations and social services.