移动阅读应用用户持续使用意向影响因素研究

o find out what factors drive the continuous usage of mobile reading application,this paper theorize and empirically validate an extension model of mobile reading application continuance that(1)based on Bhattacherjee's information system model,and(2)includes perceived user interface design,perceived interactivity,content quality,cost rationality,switch cost as factors that may influence mobile reading application continuance intention.The results of testing the model indicate that perceived user interface design,perceived interactivity,content quality,cost rationality have an significant influence on user's continuance intention.Additionally,perceived usefulness,satisfaction mediate the relationship between the antecedents(perceived user interface design,perceived interactivity,content quality,cost rationality) and user's continuance intention.It also revealed that switching costs have no influence on continuance intention.