绿色住宅支付意愿--基于大学生的实证研究

he green house has an important influence on the sustainable development of construction market. The paper based on the Howard-Sheth model, chose Tianjin University undergraduates to discuss the various influence factors of willingness to pay of green residence through regression analysis. The result showed that the external stimuli have a different degrees of significant impact (family recommended had maximum influence), but the influence of college students'own factors, advertising, government, price of external stimuli is not remarkable. According to the research, the paper put forward the related improvement proposal that can promote the green residence.