Professionalism of Appearance: A Study on the Relationship between Journalists' Appearance and TV News Value

The continuous development of visual communication under the background of the new media era has enhanced people's pursuit of beauty, and the news industry has also been deeply affected by it. Based on communication theory, the research is carried out by means of questionnaire survey and in-depth interview. The research on the relationship between journalists' appearance and news value reveals that different audiences have tendencies towards journalists with different appearances, which affects the audience's judgment on news value.