消费反弹效应及其启示

In 1992, the Agenda 21 definitely pointed out that the unsustainable modes of production and consumption are mainly responsible for the environmental pollution. Production and consumption are two closely relevant links, while the latter has decisive effect to the former. At nowadays, on the way of constructing resource saving and environmental accordance society, there is a phenomenon of valuing production and technology while belittling consumption. This article concentrates in the concept and reasons of Rebound effect. At the same time, it advises people to value the link of consumption and to change the consumer behavior.