基于地点依恋和消费者厌腻理论的社区消费者研究

p>Because of both the decline of traditional shopping centers or malls and the diminishing of customer shopping radius caused by COVID-19, local neighborhood businesses have begun attracting increased patronage from customers, more capital investments, and enhanced attention from policymakers. Research on local neighborhood businesses and the local community customers is lacking in mainstream marketing literature though. To address this gap, the current study seeks to provide a clear definition and conceptualization of &ldquo;local community,&rdquo; which then informs a six-dimensional characterization of local community customers. Two characteristics appear particularly relevant: place attachment proneness and customer satiation proneness. In reviewing these characteristics, this study offers a series of propositions and a theoretical framework, which can help increase local community customers&rsquo; place attachment to local neighborhood stores and reduce their satiation due to repeated purchases. On the basis of the propositions, researchers can pursue greater insights into local community customers and local neighborhood commerce, while also expanding place attachment and customer satiation theories. Finally, local neighborhood companies can use the proposed framework to predict and satisfy customers&rsquo; needs, and develop more effective, actionable marketing strategies.</p