首次置业的自住型购房群体潜在需求和潜在购买力的定性分析

It is of most importance to find out the potential demand (PD) and potential purchasing power (PPP) of house purchasers, particularly of those whose living conditions should be paid more attention, for both government and real estate developers. In this paper, we go into the relationship between PD and PPP of home-starters for residence purpose. It is concluded that, PD-PPP relationship for this group of house purchasers can be expressed in S-shaped curve. Additionally ,the concepts of “the critical first payment of loan sales and no affordability” “the critical house price of loan sales and direct purchasing” and “initial accumulative money for house purchasing” are first introduced in the analyzing process for the purchasing power stratification. Finally, we obtain the conclusion: with the rise of average house price, the PD of home-starters for residence purpose tends to increase gradually in the same time.