生鲜电商的用户接受意愿研究
Research on the willingness of consumers to accept fresh food e-commerce
近年来，科技和经济稳步发展，人们开始追求更高质量和更健康的绿色生活方式。以"盒马鲜生"为代表的O2O生鲜电商平台迅速崛起，它从生鲜产品切入，通过数字化和智能化的技术将线上APP与线下门店结合，实现线下体验后再线上下单的消费闭环。本论文首先对现有的线上生鲜电商平台的状况进行了梳理和总结，在此基础上，基于技术接受模型提出了生鲜电商平台用户使用意愿的影响因素模型。使用SPSS软件对调查问卷收集的样本数据进行分析，并用AMOS软件测试模型假设，对提出的假设模型进行修正。?????
In recent years, technology and economy have developed steadily, and people have begun to pursue higher quality and healthier green lifestyles. The O2O Fresh Food e-commerce platform represented by " freshippo " has risen rapidly. It cuts through fresh products, combines online apps with offline stores through digital and intelligent technologies, and realizes offline experiences before placing orders online，Turn the form of offline experience first and then order online into reality
赵文彦
信息产业经济贸易经济农业经济
生鲜电商使用意愿技术接受模型
fresh e-commerceintention to usetechnology acceptance model
赵文彦.生鲜电商的用户接受意愿研究[EB/OL].(2020-03-20)[2025-08-22].http://www.paper.edu.cn/releasepaper/content/202003-245.点此复制
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