浅谈九阳股份有限公司提高行业进入壁垒的策略
On the Strategy of Joyoung Company Limited to Improve Entry Barrier
08年的“三聚氰胺”事件使九阳在获得高利润的同时,也吸引了众多竞争对手进入门槛较低的豆浆机市场。对此,九阳主要采取策略提高行业进入壁垒予以反击。本文即具体介绍了九阳通过利用自身在技术、产品结构、渠道、品牌四方面的差异化优势来提高进入壁垒,巩固它在行业的核心地位,并对其今后发展战略中应注意的问题给出了相应的建议。
While Joyoung Co., Ltd. made high profits due to the SanLu Scandal in 2008, more and more potential competitors have been attracted to enter the soymilk maker market whose entry barrier is comparatively low. In view of this situation, Joyoung Co., Ltd. takes measures to improve its entry barrier. This essay introduces how Joyoung trys to improve the market entry barrier by taking advantage of its compentences in technology, product structure, distribution sale channel and brand. Thus, Joyoung can hold its position in the market. The essay also adds some advices which Joyoung should not ignore while developing itself in the long run.
王书迪、林爽
工业经济
九阳进入壁垒品牌差异化优势
Joyoungentry barrierbranddifferentiation advantage
王书迪,林爽.浅谈九阳股份有限公司提高行业进入壁垒的策略[EB/OL].(2009-07-07)[2025-08-18].http://www.paper.edu.cn/releasepaper/content/200907-157.点此复制
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