京西古村落旅游促销策略思考——以燕家台村为例

he country is the place where people live, and enage in various activities. As a traditional residing space, the country has long history and special culture, loading abundant region culture. As the gathering ground of ancient village, west of Beijing attracts innumerable vistors who want to explore the village culture. It bring a chance for tour development. This text takes Yanjiatai village in west Beijing as an example, introducing its tour resources and carrying on a market subdivide and market targeting. On this foundation, the writer want to makes sure promotes sales strategy of Yanjiatai village and open way of thinking about tour promotion for Yanjiatai village and other ancient villages in west Beijing.