电子商务购物网站用户体验模型研究

With the popularity of user experience among the masses, it has received more and more attentions from both enterprises and academia. As for the enterprises, efforts taken in improving user experience were insignificant due to a lack of clear understanding of user experience elements and processes; academic research has not received a common understanding too. So, based on former researches, this paper proposes three key elements that affect online shopping user experience and divide these elements into detailed factors. Furthermore, this study establishes a process model of user experience, the model supplements former studies and for the first time introduce ADM model into user experience research. The research also indicates directions for future research.