基于库存合作转运的双渠道供应链协调机制研究

With fierce competition of market and rapid development of E-commerce, opening direct channel as well as existing retail channel has been widely adopted by more and more companies. Based on the analysis of non-cooperative dual-channel supply chain coordination, dual-channel supply chain coordination model with consideration of transshipments and compensation is proposed. In integrated dual-channel supply chain, when a supplier is out of stock at online channel, excess inventory can be transshipped according to coordination strategy. Cooperative dual-channel supply chain transshipment model is built to analyze optimal transshipment and compensation strategy. It is studied that appropriate compensation is better for coordination of decentralized decision-making mode, while transshipments is easier for matching of supply and demand, which is able to enhance the supply-demand match and increase of profit of the whole supply chain.