基于微信公众平台的营销系统的设计与实现

he widespread use of WeChat has generated tremendous traffic, and WeChat public platform attached to WeChat has become one of the most popular self-media platforms. At the same time, WeChat public platform provides the developer mode, opens all interfaces for developers to create new applications. The purpose of this study is to use the WeChat public platform advantages and provides the interface, using Apache, PHP and MySQL to develop a marketing system which compromises common network marketing methods, making a marketing questionnaire to investigate the needs of users,giving out all kinds of coupons to improve the conversion rate, hosting online activity games to increase customer stickiness, publishing articles with marketing purposes to increase exposure rates, sending subscribe mails to provide the industry and product information to the users needed, so as to establish the trust and dependence relationship between users.According to the requirements, the detailed architecture, function, performance and database are designed and implemented, the marketing system has good scalability and security.