老年人对增强现实旅游场景的接受行为研究：基于TRI-UTAUT2模型

Purpose/Significance] This paper aims to explore the acceptance behavior of the elderlyfor the application of new technologies and find out its regular pattern.[Method/Process] Based on theUTAUT2 and TRI, this paper constructed a behavior model of the elderly for the use of augmented realitytourism scenarios, put forward research hypotheses, collected data by means of questionnaire survey, andverified hypotheses by using structural equation model, SPSS and AMOS software, to verify the influencingfactors of augmented reality tourism scene acceptance behavior among the elderly. [Result/Conclusion] Theresults show that: the contributing factors in the elderly group cannot significantly affect the use intention,but significantly affect the use behavior. Performance expectation, effort expectation, social impact, pricevalue and discomfort are the main antecedents of use intention in the elderly group. The use intention of theelderly is a significant influencing factor of use behavior, and hedonic motivation and lack of security have nosignificant impact on their use intention.