基于O2O的同城货运物流模式分析
nalysis and Countermeasure of City Freight Logistics Mode Based on Online to Offline
在O2O商业模式热潮的带动下,同城货运平台纷纷涌现。根据货运行业目前的现状,分析了其产生的原因,并对1号货的、蓝犀牛、云鸟配送、速派得作为代表的四大物流模式进行了研究。总结了各物流模式的流程并分析了其价值体现和成本结构。通过对比总结出四大模式共同存在的问题并给出建议,对解决当前情形下同城货运平台存在的货源信息少、需求信息虚假、盈利模式不清晰等问题有较大的参考价值。同时为实现国家智慧物流的目标提供了方向。
riven by the O2O business mode boom, the city freight platforms have emerged. According to the current status of the freight industry, analyzes the reasons, and the Yi hao huo di,Lan xi niu,Yun niao peisong and Spider as representatives of the four logistics mode are studied. Summarizes the process of logistics mode and analyzes its value and the cost structure. Through the comparison of the four modes of the common problems and give advice, to solve the current situation of city freight platform is less source information, demand information false, profit model is not clear and other issues have great reference value. At the same time to achieve the goal of national wisdom logistics provides direction.
粟晨静、马云峰
交通运输经济综合运输公路运输工程
物流O2O同城货运互联网
logisticsOnline to Offlinecity freightinternet
粟晨静,马云峰.基于O2O的同城货运物流模式分析[EB/OL].(2015-12-31)[2025-08-06].http://www.paper.edu.cn/releasepaper/content/201512-1437.点此复制
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