创维电视的农村市场策略分析

By studying the case—Skyworth opening up rural market, this paper analysis market strategy of opening up rural market that affords one useful method for household appliances enterprises. The paper discusses and analysis the present situation and problems of China’s rural household appliance market. Based on this and characteristics of rural market, it puts forward the specific market strategy to enhance household appliances enterprises′ competitiveness and to look for new channel except chain channel for them.