大学生消费行为调查及引导策略研究

Contemporary college students as a special group in the modern society of consumption, the consumption culture with China's social and economic development and changing of College Students' consumption concept, consumption behavior, to a large extent reflected a country and nation culture of consumption, this paper through the investigation and analysis of College Students' consumption basic status, thereby establishing college students' consumption model regression analysis and using the SPSS statistical package for the social science data analysis, finally using the chi-squared test of significance, of College Students' consumption current situation undertook study, thus draws the conclusion and puts forward the related proposal.