供应链合作产品开发的不确定性影响分析

Based on the influence of uncertainty in R&D, the decision-making process of R&D cooperation in supply chain is researched. Stackelberg game model of joint-investment between a retailer and a manufacture is established, the interaction influence between uncertainty, decisions of enterprises and R&D performance is analyzed. Results show, a technical feasibility threshold would be established because of the R&D uncertainty, while it could be lessened by the joint-investment of retailer, extending the R&D project pool of the manufacture; the retailer's investment behavior is influenced by the relative marginal profit of the retailer and the manufacture, and only when the retailer's marginal profit should be at least greater than a certain proportion of the manufacturer's marginal profit it has the motivation to involve the cooperation .