基于多元化战略的联盟组合与选择研究---以海尔集团为案例

lliance portfolio is an effective tool for firms to realize diversification strategy. The selection of an appropriate alliance portfolio based on many selecting factors is critical for the success of diversification strategy. This paper reviews the prior theories, identifies the selecting factors of alliance portfolio. In the line with different phases of diversification, this research develops a framework to select the alliance portfolio, concentrates on the process of diversification strategy. Also, this study examines the proposition through the analysis of the three different phases of alliance portfolio and selection, proposes further suggestions for Chinese firms to realize diversification strategy and alliance portfolio selection strategy.