国产轿车新产品市场定价策略演化博弈分析

hinese automobile enterprises have been always facing the competitive threat of foreign oligopolistic automobile enterprises. The production technology level is difficult to catch up in a short time. In view of the marketing problem of passenger vehicle new product, it's very important to study the evolutionary stable problem of pricing strategies in automobile enterprises based on a three-stage Hotelling model. Studies show that neutral pricing strategy is the unique evolutionary stable strategy. Chinese automobile enterprises should be caution to use skimming pricing strategy and penetration pricing strategy, but should adopt the combination of flexible pricing strategy in the life cycle of passenger vehicle new product, therefore Chinese automobile enterprises can obtain the competitive advantage in the competition with foreign oligopolistic automobile enterprises.