powerful effects theory returns: a study of group pressure and the spiral of silence in the context of broken circles

In the process of development, the new media opinion field has supplemented and summarized some existing theories of communication, in order to improve the adaptability between the original theories and the new phenomenon of communication . Using the theory of the spiral of silence and the theory of social availability, this paper analyses the phenomenon that the degree of opinion pluralism in many public opinionate events, such as Zhu Junxuanzi, has significantly diminished, and thus concludes that the spiral of silence has returned in the new media opinion field. The paper argues that the social availability of new media platforms and the group pressure generated by audiences in them are important reasons for the return of the spiral of silence.