多元化经营战略与企业绩效的相关研究

long with market economy＇s development, our country enterprise is facing more and more overseas formidable enterprise＇s competitions and threats, facing this challenge, the most domestic enterprises chose the diversification strategy to enhance its comprehensive competitive power. The diversification strategy dispersed enterprise＇s resources and the energy to some enterprise not familiar market and the product, such enterprise achievements will come under certain influence. The relationship between the diversification strategy and the economic benefit is always one of the important subjects of the strategy management researches in . First, this paper reviewed the multiplex background theory, the school, and summarized the domestic and foreign multiplex strategy empirical study, then extracts 26from the listed enterprises as the sample. Through establishing and using variance analysis and regression analysis method mainly, it validates the relation between the diversification strategy and the economic benefit of the listed enterprises, which provide the theoretical evidence for the enterprise diversification strategy in China.