双一流高校图书馆新媒体运营与评价——基于WCI的微信阅读推广实证研究

Purpose/significance] This paper evaluates the effect of reading promotion by university libraries using Wechat Public Number Platform under the new style environment, to reflect the influence of university libraries' Wechat marketing and communication comprehensively.[Method/process] Using WCI statistical analysis method in network metrology, 36 representative double first-class A universities in China were selected as research objects, and a new media operation performance evaluation model of university libraries was constructed. The current situation and existing problems were analyzed according to the ranking results of comprehensive influence.[Result/conclusion] Based on the analysis results, some countermeasures and suggestions are put forward, such as strengthening publicity and promotion, creating excellent content and providing personalized service, strengthening interaction function and multi-element integration,which can provide reference for the comprehensive improvement of the operation ability of new media in university libraries.